Following an extensive remodel at Copeland Park & Events Center that began in 2016, it became possible for the facilities to be used for way more than just baseball. In the spring of 2017, the facility played host to the inaugural Summer Kickoff Concert, welcoming in Jerrod Neimann and Love & Theft, and began to show thousands of concert-goers that the facility was more than just a baseball park.

In the following years, Copeland Park & Events Center continued to host major concerts such as Lee Brice, Eli Young Band and Billy Currington, quickly becoming La Crosse’s premier outdoor music destination. In addition to the concerts, the facility has played host to multiple craft beer tastings, movie nights, dueling piano shows, and has recently become the host for events such as the Oktoberfest Parade Marshals Dinner, the State Bank Chili Cook Off, and the Torchlight Parade After Glow Party.